Greenville, SC — Rental Investment Analysis
🔴WEAK— appreciation play onlyData: HUD FMR FY2024 + Zillow ZHVI April 2026 + Freddie Mac rates. Last updated June 2026.
Investment Summary
As of 2026, Greenville, SC has a 2.8% cap rate, indicating limited cash flow potential at current prices of $326,598 median.
Greenville is primarily an appreciation play with limited cash flow potential. Median home price sits at $326,598 — moderate by national standards, requiring a solid down payment but not out of reach. With 3-bedroom rents around $1,385/month, the 2.8% cap rate tells the story. Cash flow is deeply negative at -$1,012/month with standard assumptions. This market requires appreciation to justify the investment.
At 0.46% on the 1% rule, rents are low relative to purchase prices. You'd need a significant discount from asking price to make the numbers work. DSCR of 0.44 is below 1.0, meaning rental income doesn't cover the mortgage. DSCR lenders will likely decline this market at current prices.
Bottom line: At current valuations, Greenville doesn't make sense for rental investors focused on returns. Look at lower-cost markets unless you have specific local knowledge.
Data sources: HUD Fair Market Rents (FY2024), Zillow Home Value Index (April 2026), Freddie Mac Primary Mortgage Market Survey.
Cap Rate
2.8%
Below average
Monthly Cash Flow
-$1,012
After all expenses
Price-to-Rent
18.2
Overpriced for rent
DSCR
0.44
Fails
Key Metrics
- Median Home Price
- $326,598
- Average Rent (3BR)
- $1,385/mo
- Price-to-Rent Ratio
- 18.2(high)
- 1% Rule
- 0.46%(fails — need 1%+)
- Cash-on-Cash Return
- -15.5%
- Vacancy Rate
- 8.0%
Market Strength
- Unemployment Rate
- 4.8%(+0.5% vs national)
- Rent Growth (YoY)
- +2.9%(national avg)
- Population Growth
- +1.7000000000000002% YoY
Property Tax Rate
0.55%
of assessed value (SC avg)
Median Income
$56,227
household (SC avg)
Rent-to-Income
29.6%
Affordable
Section 8 Max Rent
$1,385/mo
3BR voucher payment
SC Investor Climate
Landlord Friendly
8/10
State Income Tax
Has state tax
Property Tax
0.55% effective
Population Trend
+1.7000000000000002% (3yr)
Population Movement (Tax Year 2021→2022)
Net Migration
+1,087 households
GROWING
Total Inflow
205,258
households moved in
Avg Income (New Residents)
$94,859
per household
Where they're coming from:
Where residents are leaving to:
Strong net inflow suggests growing rental demand and upward pressure on rents.
Best Zip Codes in Greenville for Investors
All Zip Codes in Greenville
| Zip | Cap Rate | Cash Flow | Home Price | Rent (3BR) | DSCR |
|---|---|---|---|---|---|
| 29611 | 4.4% | -$366 | $218,544 | $1,350/mo | 0.69 |
| 29611 | 4.4% | -$366 | $218,544 | $1,350/mo | 0.69 |
| 29617 | 3.1% | -$727 | $267,273 | $1,310/mo | 0.49 |
| 29605 | 2.9% | -$875 | $299,016 | $1,390/mo | 0.45 |
| 29607 | 2.8% | -$1,149 | $380,965 | $1,730/mo | 0.43 |
| 29615 | 2.2% | -$1,543 | $439,426 | $1,730/mo | 0.34 |
| 29609 | 2.1% | -$1,255 | $354,180 | $1,380/mo | 0.33 |
| 29601 | 1.5% | -$2,288 | $564,686 | $1,850/mo | 0.24 |